Use of ICTs and Social Media for Human Rights Work

25 February-7 April 2015 (E06515)Register for this course (page opens in new window)
Instructor: Paul McAdams

This e-learning course is intended for staff members of human rights and social justice NGOs and inter-governmental organisations who are responsible for information and communication (i.e. information officers, web editors, communication specialists) within their organisation. Information and communication technologies (ICTs) and social media are a dynamic field where success is dependent upon skill development and practical experience. Participants will be introduced to proven methods of using ICTs and social media to promote their human rights work. They will become equipped with the knowledge and tools to more effectively design and implement web sites, databases, social media like Facebook and Twitter or multi-media for advocacy campaigns, training and information management. Participants are expected to come to the course with ideas about how their organisation can integrate or further develop the use of ICTs and social media within the organisation.

Course structure

This course involves 30 hours of online lectures, webinars, reading, on-line working groups, interaction with students and instructors, and assignments and is offered over a six-week period. The course is based on a participatory, active learning approach, with an emphasis on peer-to-peer learning.Participants will do the required reading, prepare interim and final assignments and participate in group discussions. Participants will receive a Certificate of Participation upon successful completion of the course. The maximum number of participants is 25. It is also possible to audit the course.

Course outline

Week 1: Using ICTs and social media: special considerations for human rights work
Week 2: Social media in participants’ organisations
Week 3: Outreach, advocacy and campaigning
Week 4: Information management
Week 5: E-learning
Week 6: Online fundraising

About the instructor: Paul McAdams

Paul McAdamsPaul McAdams is Senior Programme Associate at HREA. Before joining HREA, he was Senior Education Specialist at Equitas–the International Centre for Human Rights Education in Montreal (Canada), where he has managed and facilitated 45 workshops for human rights educators in Canada, the Middle East, Africa, and Asia. At Equitas Mr. McAdams managed and facilitated the online learning community for programme participants. Before joining Equitas in 2001 he worked for the World University Service in Ghana and Malawi and with Edutech Associates (Montreal), where he conducted a 30-hour professional development institute for teachers using technology in the classroom. He was also an instructor for an online course at McGill University. Aside from the Use of ICTs course, Paul is an instructor for the HREA e-learning courses ESC Rights in Practice and Utilisation des TIC et des médias sociaux and regularly conducts workshops for HREA.

Who should apply

The course is intended for staff members of human rights/social justice organisations, NGOs, inter-governmental organisations who are responsible for information and communication policy/programmes. Candidates should have a good written command of English and have high competence and comfort with computer and Internet use.


Tuition fee for participants: US$ 575 (after 1 December 2014: US$ 675); tuition for auditors: US$ 215 (US$ 250 after 1 December 2014). Payments can be made online with major credit cards (Discover, MasterCard, Visa), PayPal, bank transfer (additional fee applies) and money transfer (Western Union, MoneyGram). Bulk rates are available. Payments are due upon registration.

How to register

Register for this course (page opens in new window). Early registration and payment deadline: 1 December 2014. However, registrations are accepted on a first-come-first-served basis. Please be advised that courses generally fill up quickly!

Frequently Asked Questions

Frequently asked questions about HREA’s e-learning courses.

Testimonials by course participants